EXPERIENCE

SELECTED MARKETING & COMMUNICATIONS EXPERIENCE ACROSS CREATIVE, STRATEGY, DIGITAL, SOCIAL, CONTENT & INNOVATION

Vodafone | National Theatre Wonder.land

A project to promote the Vodafone partnership with the National Theatre in London around the unique youth-focussed reimagining of Alice in Wonderland, scored by Damon Albarn.

I lead a team that conceived a 6 month campaign across multiple social media platofrms including competitions, image and text based content and the hero content of a series of 3 short mini documentaries inspired by Humans of New York.

These films were comprised of exclusively commissioned, behind the scenes stills combined with audio interviews with key members of the creative team.

Music

Costume Props

Armoury

These short films alone, conceived and produced specfically for social media formats, received a total of 1 million views, a mix of paid and organic views

Credits: Digital Lead, Creative Direction, Partnership, Editing

SOCIAL MEDIA FILM 1 - MUSIC

SOCIAL MEDIA FILM 2 - COSTUME PROPS

SOCIAL MEDIA FILM 3 - ARMOURY

Lionsgate Films - Absolutely Anything Film Release

I was honoured to help to work on conceiving a strategy to promote the film release of Absolutely Anything, featuring legendary British comedy actor Simon Pegg and the voice talents of the Monthy Python team, directed by Terry Jones.

We developed many activations using social media and the hero content featured a partnership with cult Facebook digital artist Jim'll Paint It to create original artwork and an accompanying time lapse film to celebrate the film release.

In the film, Simon Pegg’s character is blessed with the ability to experience “Absolutely Anything”. Therefore we engaged Jim’ll Paint It as he uses his large social media fanbase (500K+), to ask him to draw absolutely anything. Once he selects the best suggestion he then completes the image using Microsoft Paint!

We ran the promotion via social channels and also via Jim’ll Paint It’s own huge social media following.

Credits: Digital Lead, Creative Direction, Partnership, Editing

Timelapse Film

Red Bull Wristband - App and Festival activation

Working with Red Bull to engage our target audience, I conceived a mobile applictaion that gamified the festival experience. By partaking in various activities whilst enjoying Foreshore Festival in Canberra, Australia, festival goers accrued points via their Wristband app on their phones.

Points each day were warded with exclusive prize giveaways, backstage passes, and artist meet and greets.

Such was the success of the pilot festival launch in Australia, the project was launched internationally across various festivals.

Credits: Digital Lead, Creative Lead, Concept Creation, Team Lead, Branding, Naming, Activation

SOMO - Innovation Lab

Whilst UK Innovation team lead at SOMO, I was responsible for designing creating and managing a space for showcasing and experimenting with the latest in technology.

The lab is the beating heart of the company’s creativity and innovation. A place to wow clients and inspire all future thinking. It was a driver of new ideas and dozens of new projects with prestigous clients like Red Bull, Audi, Vertu, Fidelity Investments.

We shared the latest and greatest work and innovations from the digital and mobile landscapes and, with a large cross agency team, created working prototypes for clients, using the latest mobile and digital tools available including Augmented Reality.

Somo ranked #2 in Campaign Live’s Best Places to Work 2019

Credits: Innovation Lead, Creative Direction, Strategy, Project Management, Team management

TOPMAN CTRL

Whilst at Frukt Music, I conceived and named a new platform for British retailer Topman.

Topman CTRL was a music and lifestyle platform with a focus on social media and sharing.

The site was curated by Radio One’s Huw Stephens, with additional input from special guests, and aimed to attract new customers by driving readers back to the clothing retailer’s e-commerce site.

Topman said of the programme: “It will bridge the gap between social media content and traditional music and cultural media platforms.”

Credits: Concept, Strategy, Branding, Naming

TOPMAN GENERATION DIGITAL MAGAZINE

With men’s fashion continuing its upward trajectory, and competition for market share becoming harsher and harsher, we saw the rise of the commercial fashion journal.

I helped Topman create their own online magazine – Topman Generation, a dedicated website and cross platform app features music, culture and fashion centred on the Topman brand and the various celebrities covered.

Uniquely the strategy was to tie the editorial pieces to specifc fashion lines that Topman was selling thereby creating inspiration for sharing and market opportunity for sales.

Credit - Digital Strategy, Editorial Strategy, Appointment of ex-Daze and Confused magazine editor to lead the editorial

CONTACT

Email: jon@cuckoohillstudio.com

Whatsapp / UK Mobile: +447736307185

Skype: jonlekwan